If your pants zipper decided to spontaneously break in the midst of a busy social event, wouldn’t you want somebody to politely take you aside and let you know? Or if there were a tennis ball hurtling at colossal speeds toward your cranium, wouldn’t you prefer for someone to give you a heads-up? The answer is yes. Yes, you would. I know that people definitely like to be aware of these things, because they’ve happened to me, and let me tell you: It’s good to know.
Take a moment to think about your planned lease conversion process. What does it look like: a funnel or a flight map? The good old conversion funnel has been a standard marketing tool for decades. But today’s consumer behavior doesn’t follow the same old rules. Is your leasing strategy keeping up?
Here’s what’s happening: Renters today are more informed than ever. Research shows that consumers access, on average, 10.4 sources of information before making a purchase decision. That means that your renter is going to visit a number of property websites, ILS’s, social media, and more before ever considering making an appointment to view your property. They’re going to know all about pricing, amenities, and promotions for all of your competitors before they ever dial your number or drive to your office. The successful management company must have a plan to build their marketing impact over all of these impressions.
Last month Property Solutions announced the launch of the industry's first PaaS system. Property Solutions now provides a complete single-access platform—offering multifamily's only truly seamless online experience.
Maybe it’s the season: Spring always has us looking to find fresh new opportunities. Might be our solutions: there are so many new tools to tell you about. Or, maybe it’s just in our DNA: we are positively compelled to find better ways to get things done. Whatever the motive, the result is a gorgeous new website at propertysolutions.com.
Take a few minutes to look around. We didn’t just give our site a facelift, we’ve added tons of product information along with links to videos, articles, and other tools that will help you find answers to just about any property management question you’ve got. How can I communicate more effectively with residents? What’s the best way to implement
In a recent webinar entitled “5 Technology Tips to Boost Engagement and Retention,” our panel of website experts discussed the changes that we’ve made to Property Solutions' portals in order to better engage and retain prospects and residents.
We encourage you to check out the video below for leading insight on:
- How gamification can increase online adoption.
- How to create a seamless mobile experience for residents.
- How to reduce drop-off's by eliminating unnecessary clicks.
- How to integrate automated personalized messaging for residents, and more.
This spring we’re helping you celebrate Earth Day with a ResidentPay sweepstakes that rewards properties and residents alike. Not only are we giving away 40 solar-powered high performance speakers to residents that pay their rent online between now and the end of May; we’re also offering the same prize to property managers who increase online payments at their community by 10% to 35% (depending on unit count).
Use the sweepstakes to motivate residents to pay online, and in doing so, increase your chances of winning as a property manager. On the contest page, we have colorful banner images you can download and share on social media like Facebook, and more earth-friendly ideas to get the word out about online payments.
Property Solutions teamed up with multifamily colleagues and the Apartment Internet Marketing (AIM) Conference this past week to present a webinar on the importance of great SEO and what it looks like when properties and portfolios achieve its full potential through creative efforts. We had the privilege of hearing from Steve Lefkovits at Joshua Tree Consulting and Virginia Love of Waterton Residential, as well as Property Solutions SEO expert Jon Searle.
Our tremendous group of panelists shared their insights on the challenges of SEO, best practices to follow, and provided an exclusive look at the SEO results at Waterton Residential. We also got a sneak peek at the SEO for Creatives presentation--slated for this year’s AIM Conference in April--that will provide attendees with case-studies and rich-media visual examples of great SEO content and how apartment marketers can best measure the analytics to prove out content ROI.
If you weren’t able to attend, you can watch the full webinar below, or just download the presentation here.
Resident screening is a good thing: No one wants someone with multiple evictions, a history of skipping town with rent due, and/or a string of felonies next door. But when screening becomes a roadblock for qualified renters, you've got a problem. ResidentVerify™ was built to remove any roadblocks while still providing all of the information you need to fairly apply your leasing standards to all applicants.
We're always excited when the Apartment Internet Marketing (AIM) Conference season rolls around, and this year it's getting started early. Join our very own resident SEO savant, Jon Searle, along with the inimitable Steve Lefkovits from Joshua Tree Consulting and the irrepressible Virginia Love from Waterton, as we discuss the intersection between creative marketing and smart SEO. You'll hear it here first, including a live preview of several of ideas that will be presented at this year's AIM Conference.
If you're even a little bit interested in the topic of SEO in a multifamily environment, including insights on mobile app optimization, the role of Google+ and Google Places, and real-life case studies on a global multifamily digital marketing strategy, don't miss this webinar.
Give your property website the royal treatment with Majestic 2. This design theme comes in both light and dark versions, so you can drop in the perfect background image without reducing readability. Pick your own font for section headers and navigation, and choose a custom color for a personalized look and feel. This template includes three slots for interchangeable widgets.