At Property Solutions, we find that some of the most innovative ideas about what technology should do come from the people who use it. So we work to champion new ideas, relentlessly pursue new tech, and we happily align ourselves with industry partners who inspire that innovation, both property managers and technology providers: people like you. What keeps us grounded as we constantly reach for the new? We root our technologies in a single, seamless platform: Entrata. And the four corners of that platform — user experience, business intelligence, client customization, and customer support — provide the foundation for what we believe is a very bright future in multifamily technology. continue
Official insights and announcements from the people at Property Solutions
Last year at the annual Apartment Internet Marketing (AIM) conference, unbeknownst to attendees, a random sample of 25 attending firms were provided to a leading SEO expert for an audit of basic SEO tactics. And at the end of the day only one firm passed the basic training standards established by the auditor. Twelve months later, how much has changed? continue
“There’s nothing more frustrating than to be paying for software features that aren’t being used by your people,” explained Toni Doughman-Burdette, project manager at Woodruff Property Management Company. The desire to get the most from their technology budget, as well as to make sure property managers were well-prepared for a software transition drove a focused training initiative as Woodruff rolled out the Entrata platform across several properties. continue
This week the Property Solutions team hosted a webinar to discuss how the changing Google landscape is affecting the way online search results are displayed. Sara Graham, Director of Marketing at The Dolben Company Inc., shared how Dolben has kept up with the Google changes.
As a grassroots company with an eye on the future, B&M Management is keeping a close eye on technology as a way to differentiate their offering. “With just over 10,000 units, we are not a large company,” explains Revenue Manager Marla Moss, “but in the last few years we have been switching out our older properties for A class properties. With this transition we always want to build value for the residents.” continue
If translating information from data points to actual business intelligence were easy, everyone would be doing it. But when it comes to actionable intelligence, the challenges start before the data even gets to the report. For many property managers pulling information from a multitude of systems through a series of patches and into a data warehouse is problematic – information becomes jumbled and formatting is inconsistent, limiting the efficacy of the information for the decision makers who rely on it. continue
The folks at the Googleplex are a productive bunch; the fruits of their labors can be seen in the sheer number of significant updates that take place on the Google search engine on a regular basis. In the last 12 months, Google has released at least 14 major updates to their search engine algorithm, each with the potential to change how easily renters can find or search for your property websites or listings, as well as countless other minor changes. What does this mean for the average property manager? continue
This week the Property Solutions team hosted a webinar to discuss ways properties can increase participation through enrollment tracking and educating residents. Bryce Abplanalp, Pierpont Management’s Chief Operations Officer, gave Pierpont’s perspective on the implementation, resident communication, and training associated with ResidentInsure. We also had Kelly Canepa, Property Solutions’ Product Executive, provide insights to upcoming product updates and background on industry growth.
Where’s your checkbook? Do you have it on you right now? Chances are pretty good these days that you don’t. Americans are writing fewer checks than ever, heavily preferring card transactions in person and online and digital payment options when available. As a result, more and more property management companies now offer online payment options for rent, applications, and other charges. But in an interesting wrinkle, many renters are still delivering a rent check to the leasing office like clockwork, on the first of every month. Where’s the disconnect?
Property Solutions’ ResidentPay team has been looking at ways to bridge that gap, and over the past few years we’ve turned up a number of factors that can help promote online payments so that residents are more likely to take advantage. One of the most noticeable differences come when properties offer a free ACH payment option (as opposed to having residents pay a convenience fee to use online payments). continue
With the release of the iPhone6 and 6 Plus last year, and the subsequent sale of nearly 75 million of the latest device, the number of Apple device screen sizes that must be supported by websites and content delivery systems hit nearly a dozen. Add to that the growing scope of android devices, with new display technology, and you begin to see a clear source of pressure on content providers to offer websites and images that can step up and match the latest hardware.