Blog

Official insights and announcements from the people at Property Solutions


8
Sep 14

The Fast & the Furious: Keeping Up with Prospects’ Expectations

Posted by: Property Solutions | Category: Newsletters

The fast & the furiousDo you ever feel like you are stuck on the side of the road while your prospects are speeding by – and not just literally? As technology changes, so do renter expectations. Keeping up with what your prospects expect from just about every transaction they touch means embracing innovation and investing in an efficient leasing process.

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8
Sep 14

Everyone needs a ReputationAdvisor

Posted by: Property Solutions | Category: Newsletters

Rep. Advisor Screen shotEverybody talks…online. And some of them are talking about you. Review sites like ApartmentRatings.com, Yelp, and even Google are having an impact on more buying decisions, or in our case leasing decisions, than ever before and multifamily marketing professionals are being put through their paces trying to keep up. It’s all well and good to talk about improving service levels and putting policies in place to respond positively to online ratings and reviews, but what people are telling us they really need are tools: continue

8
Sep 14

GPPC Guys at GoogleEveryone knows that Google is the 800 lb gorilla in the search engine space. It essentially has the power to make the rules when it comes to SEO & SEM. So we work really hard to keep on top of what those rules are so that people who are looking to rent can easily find and interact with our clients’ properties. To that end, we sent a couple of wide-eyed SEO team-members to the Googleplex last month to participate in the Google Partners All Stars Summit. Invitations to this event are awarded to select Google partners, so Chase Waters and Brad Duffin happily accepted, packed their red shoes, and headed out to Google’s HQ in Mountain View, CA.

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27
Aug 14

No Call Left Behind: Webinar Recap

Posted by: Property Solutions | Category: Webinars

imageThis week the Property Solutions team held a webinar to discuss how a leasing call center can help to capture some of the missed opportunities that inevitably occur in leasing offices. During the webinar, we also went through 10 tips and best practices for successfully implementing a call center seamlessly into your leasing workflow.

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13
Aug 14

No Call Left Behind

Posted by: Property Solutions | Category: Newsletters

Leasing CenterDid you know that properties miss 40 to 50 percent of incoming calls during business hours? And that of those missed calls, the vast majority won’t leave a message? How many leasing opportunities are your properties losing when these calls are missed? Here’s our take: Leasing agents work hard, but they can all use some backup. And if you’re looking for backup, you might as well choose the best.

 

We know that one of the biggest issues many communities have with turning over their phones to any kind of call center is transparency. How can they be sure calls are answered? continue

13
Aug 14

Summit Session Preview: Don’t Spin Your Wheels

Posted by: Property Solutions | Category: 2014 Summit,Newsletters

At Property Solutions, we love traditions; they enrich our lives. But we also know that holding on to traditional marketing techniques can seriously cramp your style. Our Summit Session covering Marketing will show you how avoid tired old tactics when it comes to your marketing and lead management efforts.

 

For example, are your properties still using paper guest cards? Be honest. Is there still one of those huge leasing binders sitting on the property manager’s desk? Using technology to break old habits not only gets rid of unnecessary paper waste, it improves transparency, eliminates bottlenecks in the leasing process, and allows you to make timely adjustments on marketing & messaging based on correct data. continue

8
Aug 14

Google & the Pigeon Update

Posted by: Property Solutions | Category: Newsletters

Google Update Pigeon

Every time Google makes an update, people get in a tizzy; and usually for good reason. With each update comes a new, unique set of changes that can bring about lots of happiness or anxiety until everyone figures things out and settles into the new status quo. The new Google Pigeon update isn’t any different, and, in fact, may be one of the more controversial updates in recent years.
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23
Jul 14

Proven Ways to Increase Online Payments: Webinar Recap

Posted by: Property Solutions | Category: Tips & Tricks,Webinars
Screen Shot 2014-07-23 at 11.46.51 AMYesterday the Property Solutions team hosted a webinar featuring Kate Hampton, VP of ResidentPay at Property Solutions, Michael Wise, Director of Marketing and Leasing at RAM Partners, and Celeste Boyce, Associate Product Manager at Property Solutions. During the webinar the team discussed the strategies and tactics of how to get more on-site teams and residents to adopt online payment principles. Michael and Celeste also dug into the particulars of the free paperless payment program and how it was successful at RAM Partners.

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3
Jul 14

Summit Session Preview: Automating Communications

Posted by: Property Solutions | Category: Newsletters

Over 12 million emails are sent through Property Solutions’ systems each month. And with that much industry-specific communication happening, you can learn a thing or two if you’re paying attention. We’ve put some of our brightest minds on the task of breaking down the best communication strategies: when to do it yourself, when to outsource, and when to automate. They’ve worked with our clients to prepare a session for the fast-approaching Property Solutions Summit. Read on for a preview of their thoughts on communication automation: continue

3
Jul 14

Proven Ways to Increase Online Payments

Posted by: Property Solutions | Category: Announcements,Newsletters

online rent payments, awareness campaign, facebook Just three months after announcing our Paperless Payment Program to the industry, we’re starting to see the results. And, just as we expected, they’re consistently great. As more and more properties make a culture shift toward online payments, residents are embracing the technology and convenience offered by the ability to pay their rent from any computer or smartphone.

 

Michael Wise, Director of Marketing and Leasing at RAM Partners, LLC, is working closely with his properties to message online payments to residents.  In conjunction with the Independence Day holiday, properties posted Facebook messages like this one which reads “This week, we celebrate the many FREEDOMS we enjoy. Don’t forget, you can submit your rent payment online: FOR FREE! Ask your local RAM Leasing Team how.” continue