Blog

Official insights and announcements from the people at Property Solutions


14
May 15

The New Age of Online Leasing

Posted by: Property Solutions | Category: 2014 Summit

Online Leasing InstagramOnline leasing can be dauntingly complex, so boiling down a discussion of significant new features and workflows into a single minute was never really an option. However, the panel at the Leasing Minute: LeaseExecution, Renewals & Lead Management session at Property Solutions’ user Summit in Park City, Utah used the 60 minutes at their disposal to highlight what many property managers may have missed about online leasing today.

 

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13
May 15

Easing the Burden of Student Housing

Posted by: Property Solutions | Category: 2014 Summit

Student Instagram copyThe roots of Property Solutions are in student housing, and the company has not forgotten that. This was the driving point of the Property Solutions Summit panel Pledge Entrata: The Changing Landscape of Software for Student Housing.

 

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12
May 15

Growing a Culture of Responsiveness

Posted by: Property Solutions | Category: Newsletters

 

000BusOrganizational culture is a hot topic among savvy professionals these days. Business publications are replete with stories providing the latest example of extreme culture coolness (nap pods, anyone?) and tips for integrating the latest buzzword (flexible, dynamic, caring) into your own company culture. And while it’s easy to associate things like double-decker buses and red sneakers with Property Solutions’ culture, we think that the real heart of a company’s culture is not measured by parties or perks, but by the relationships that are built around the brand.

 

Company cultures that are built on values (hat tip Ann Rhoades) are more likely to boost performance and engender success than those that are simply built for publicity. An example of the way Property Solutions’ values inform company culture can be seen in both our innovative platform and in our daily interactions. We believe that a commitment to an open API, a unified platform, and the industry’s smartest software is incomplete without an equal commitment to open communication, unified support, and the industry’s smartest teams. Getting it right means not only listening to what our industry partners tell us, but also being more responsive than our competitors in making them successful. continue

12
May 15

Speak Up: A Reputation Management Study

Posted by: Property Solutions | Category: Newsletters

000trustAccording to an NMHC Kingsley Study conducted in 2013, nearly 90 percent of residents say online ratings and reviews are either important (30%) or very important (57%) when considering a rental community. The multifamily industry is increasingly impacted by online reviews, and the people creating and searching reviews — millennials– are beginning to make up a larger part of apartment communities. The time has come to place online reviews and social media management in the limelight.

 

In an effort to determine what our industry partners think about online reviews and social media, Property Solutions is conducting a reputation management study to determine how both our clients and residents perceive the importance of online reviews and social media. The information collected as part of this study will be presented at the Reputation Management and Social Media Summit Session this September and shared with all study participants. All the data gathered will be anonymous and confidential.

 

We’d love to hear your voice on this important topic. Please take a few minutes to complete the survey at http://www.propertysolutions.com/blog/speak-up-a-rep…nagement-study/newsletters/P/6534/. Your experiences will contribute to a stronger understanding of the opportunities available within our industry for more effective reputation management. Speak up…and don’t forget to register for the Summit!

12
May 15

Multifamily Risk Management for the Night of the Living Dead

Posted by: Mika McIntosh | Category: 2014 Summit

Zombies Twitter (1)Quick: what’s the biggest property loss fear among millennial renters? If you screamed “Fire!” you’d be right, but if your shouted “Zombie Apocalypse!” you wouldn’t be completely wrong.

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30
Apr 15

Top Five Marketing Trends in Multifamily Housing

Posted by: Mika McIntosh | Category: 2014 Summit,Newsletters,SEO / SEM

Ad FacebookJust like that, multifamily marketing has become a complex digital exercise requiring high levels of expertise with technology, customer service and user experiences. “We’ve quickly come from a stone age of fliers and balloons and ads in the PennySaver to SEO, reputation management and online Google tours of our properties,” said Veronica Romney, director of SEO/SEM for Property Solutions.

 

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29
Apr 15

Renew Your Focus on Resident Retention: Webinar Recap

Posted by: Property Solutions | Category: Newsletters,Webinars

Webinar ScreenshotThis week the Property Solutions team hosted a webinar to discuss ideas for developing an effective resident retention strategy. Felisha Miller, from Cardinal Group Management, shared how utilizing technology like tablets and online leasing can enable better renewal opportunities with residents. She highlighted best practices for creating frequent touchpoints and shared some creative ways to incentivize residents to renew. The webinar also showcased how the tiered renewal and automated offer capabilities of the Entrata Platform can eliminate extra work for property staff.

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29
Apr 15

Foot Traffic vs. Phone Traffic

Posted by: Mika McIntosh | Category: 2014 Summit

Lowered Productivity TwitterMultitasking, especially in the multifamily industry, is a myth. With an entertaining demonstration involving solving math, writing and balancing a ball, Trevor Riley, Director of Leasing Center Operations at Property Solutions, proved that point during the panel Communications Best Practices: Leasing Center and Message Center at the second annual Property Solutions Summit.

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28
Apr 15

The Power of Green

Posted by: Property Solutions | Category: 2014 Summit

shutterstock_165233072Green is the new black in the multifamily industry, where properties are becoming more environmentally friendly and saving money in the process. Going green isn’t a fad, but a way of life that more properties are embracing one step at a time. And it all starts with ideas of measurement and consumption.

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6
Apr 15

Four Corners of the Platform

Posted by: Property Solutions | Category: Newsletters

four cornersAt Property Solutions, we find that some of the most innovative ideas about what technology should do come from the people who use it. So we work to champion new ideas, relentlessly pursue new tech, and we happily align ourselves with industry partners who inspire that innovation, both property managers and technology providers: people like you. What keeps us grounded as we constantly reach for the new? We root our technologies in a single, seamless platform: Entrata. And the four corners of that platform — user experience, business intelligence, client customization, and customer support — provide the foundation for what we believe is a very bright future in multifamily technology. continue