Today over 60 percent of people in the United states own a smartphone and nearly 80 percent of people ages 18 to 44 say their smartphones are with them on average 22 hours a day. Over 25 percent of emails are read on phones, and 10 percent on tablets. Additionally, 25 percent of internet users say their mobile device provides their only internet access. This translates to the majority of renters interacting with their properties exclusively through their mobile devices. Property managers have noticed. continue
Official insights and announcements from the people at Property Solutions
In a recent article, Elaine Williams of Elaine Williams Consulting Services asked property managers to consider whether their processes make it easy for customers to do business with them. Whether we like to admit it or not, many of our industry’s accepted business practices may actually create friction for our customers. Something as simple as expanding (virtual) office hours beyond the traditional 9-6 can smooth a plethora of interactions for renters…and technology is making those solutions not only practical and affordable, but downright expected. continue
During his keynote address at the recent Summit, Property Solutions CEO Dave Bateman took a few moments to talk about how the company uses NPS, or Net Promoter Score, to drive business success.
“Does everyone here remember seeing a little pop-up every six months or so asking how we’re doing? ‘How likely are you to recommend Property Solutions to a friend or colleague?’ That’s our net promoter score,” explained Bateman. NPS was developed in 2003 by Fred Reichheld at Bain & Co. to help measure and evaluate customer loyalty. continue
In most circumstances – in life and in marketing – two and a half percent is pretty inconsequential. If you survey just two and a half percent of your customers, the results will hardly be statistically relevant. If you increase sales just two and a half percent, you’re not going to win any sales awards.
Yet, the two and a half percent of your customers who are passionate about your brand could make all the difference. At least that’s what Sarah Robb O’Hagan, president of Equinox and former president of Gatorade and general manager of Nike, has experienced continue
In the summer of 1976, all Steve Wozniak wanted to do was go to Las Vegas. Fresh off of the design of the world’s first personal computer in the Apple I and already finalizing design and engineering for the Apple II, Wozniak was sweating one of the three registrations then-fledgling Apple Computer had to this new thing out in Vegas called the Consumer Electronics Show.
“I approached [Apple co-founders] Steve Jobs and Mike Markkula and said, ‘If I can make a disk drive in time for the Consumer Electronics Show, can I go to Las Vegas?’” recounted Wozniak during his first ever exclusive address to the multifamily industry continue
Was it the altitude, or the break dancing? Property Solutions CEO Dave Bateman may never tell, so let’s just say the breathlessness of the first few minutes of his keynote address at the Property Solutions User Summit Sept 10-12 in Park City Utah was the result of pure excitement based on how far Property Solutions’ clients and their businesses have come over the past year.
The pace of innovation in technology continues to astound companies in all industries. Some industries have kept pace relatively well to ensure they meet the technological demands of customers, but some have been a little slower to adapt than others.
If professionals are being honest, they’d have to agree that the multifamily industry is one of the slow adopters … right now. But it with the right property management software, it doesn’t have to be that way. continue
This week the Property Solutions team hosted a webinar to discuss how technology is changing expectations among prospects and residents. Pierce Education Properties’ Senior Vice President of Marketing, Maureen Lannon and Executive Director, Sarah Michels, joined the webinar to share their experience with online leasing and provide insight on Property Solutions’ LeaseExecution product from a user perspective. The webinar highlighted best practices and tips for setting up an efficient online leasing process. Presenters also had a short discussion on the in-platform ResidentVerify screening tool for managers who want to provide a truly seamless lead-to-lease process.
Do you ever feel like you are stuck on the side of the road while your prospects are speeding by – and not just literally? As technology changes, so do renter expectations. Keeping up with what your prospects expect from just about every transaction they touch means embracing innovation and investing in an efficient leasing process.
Everybody talks…online. And some of them are talking about you. Review sites like ApartmentRatings.com, Yelp, and even Google are having an impact on more buying decisions, or in our case leasing decisions, than ever before and multifamily marketing professionals are being put through their paces trying to keep up. It’s all well and good to talk about improving service levels and putting policies in place to respond positively to online ratings and reviews, but what people are telling us they really need are tools: continue