This week the Property Solutions team hosted a webinar to discuss how technology is changing expectations among prospects and residents. Pierce Education Properties’ Senior Vice President of Marketing, Maureen Lannon and Executive Director, Sarah Michels, joined the webinar to share their experience with online leasing and provide insight on Property Solutions’ LeaseExecution product from a user perspective. The webinar highlighted best practices and tips for setting up an efficient online leasing process. Presenters also had a short discussion on the in-platform ResidentVerify screening tool for managers who want to provide a truly seamless lead-to-lease process.
Official insights and announcements from the people at Property Solutions
Do you ever feel like you are stuck on the side of the road while your prospects are speeding by – and not just literally? As technology changes, so do renter expectations. Keeping up with what your prospects expect from just about every transaction they touch means embracing innovation and investing in an efficient leasing process.
Everybody talks…online. And some of them are talking about you. Review sites like ApartmentRatings.com, Yelp, and even Google are having an impact on more buying decisions, or in our case leasing decisions, than ever before and multifamily marketing professionals are being put through their paces trying to keep up. It’s all well and good to talk about improving service levels and putting policies in place to respond positively to online ratings and reviews, but what people are telling us they really need are tools: continue
Everyone knows that Google is the 800 lb gorilla in the search engine space. It essentially has the power to make the rules when it comes to SEO & SEM. So we work really hard to keep on top of what those rules are so that people who are looking to rent can easily find and interact with our clients’ properties. To that end, we sent a couple of wide-eyed SEO team-members to the Googleplex last month to participate in the Google Partners All Stars Summit. Invitations to this event are awarded to select Google partners, so Chase Waters and Brad Duffin happily accepted, packed their red shoes, and headed out to Google’s HQ in Mountain View, CA.
This week the Property Solutions team held a webinar to discuss how a leasing call center can help to capture some of the missed opportunities that inevitably occur in leasing offices. During the webinar, we also went through 10 tips and best practices for successfully implementing a call center seamlessly into your leasing workflow.
Did you know that properties miss 40 to 50 percent of incoming calls during business hours? And that of those missed calls, the vast majority won’t leave a message? How many leasing opportunities are your properties losing when these calls are missed? Here’s our take: Leasing agents work hard, but they can all use some backup. And if you’re looking for backup, you might as well choose the best.
We know that one of the biggest issues many communities have with turning over their phones to any kind of call center is transparency. How can they be sure calls are answered? continue
At Property Solutions, we love traditions; they enrich our lives. But we also know that holding on to traditional marketing techniques can seriously cramp your style. Our Summit Session covering Marketing will show you how avoid tired old tactics when it comes to your marketing and lead management efforts.
For example, are your properties still using paper guest cards? Be honest. Is there still one of those huge leasing binders sitting on the property manager’s desk? Using technology to break old habits not only gets rid of unnecessary paper waste, it improves transparency, eliminates bottlenecks in the leasing process, and allows you to make timely adjustments on marketing & messaging based on correct data. continue
Every time Google makes an update, people get in a tizzy; and usually for good reason. With each update comes a new, unique set of changes that can bring about lots of happiness or anxiety until everyone figures things out and settles into the new status quo. The new Google Pigeon update isn’t any different, and, in fact, may be one of the more controversial updates in recent years.
Over 12 million emails are sent through Property Solutions’ systems each month. And with that much industry-specific communication happening, you can learn a thing or two if you’re paying attention. We’ve put some of our brightest minds on the task of breaking down the best communication strategies: when to do it yourself, when to outsource, and when to automate. They’ve worked with our clients to prepare a session for the fast-approaching Property Solutions Summit. Read on for a preview of their thoughts on communication automation: continue