Dominium began using Property Solutions’ Leasing Center in 2013, with the goal of ensuring no lead opportunity is lost due to a missed call or poor service. Keeping service levels high, and offering every caller the information they need on the first call was also a priority. The results have been impressive. Read the case study to find out how Dominium is driving down cost-per-lead and making sure no opportunity goes unanswered.
Official insights and announcements from the people at Property Solutions
This week we continued our monthly Entrata Core Webinar Series with a webinar that focused on the resident management functionality of Entrata Core. In the webinar we heard Janel Gamin, VP of Entrata Core talk about the resident management workflow from lead creation all the way through a final financial move out. Janel gave an excellent demonstration of the resident management features and answered many questions throughout the webinar. She also gave us a sneak peek at what’s coming soon. The webinar was recorded and is available below for you to view at your convenience. Also, you can download the slides you continue
One of the most well-attended and well-received sessions at last month’s Property Solutions Summit was the presentation by Property Solutions’ Director of User Experience, Les Eldredge, and Brandon Neish, former Senior Designer at General Motors. Attendees learned the importance of engaging prospective renters on an emotional level, rather than in a purely informational or rational way.
The improvements and changes discussed in that session are now available to all Property Solutions website customers in ProspectPortal Premium. What changes can new users expect? “We’ve taken the old ProspectPortal and improved the usability to increase conversion,” explained Eldredge. The revisions follow the five tips for improved UX that were continue
There’s a reason that Craigslist is one of the most-visited websites in the world. It does one thing very well: generate leads for its users. Chances are it is a powerful lead source for your properties as well, and for several years property managers have been looking for ways to effectively leverage the power of the site. Property Solutions has been working with our clients to streamline Craigslist posting for several years and we know: it’s a moving target.
This last week, Craigslist made some significant changes to their interface that are intended to keep the Craigslist user experience clutter-free and a little more streamlined. These changes had some significant impact on our Craigslist posting tools, continue
We’re capping off several months of Entrata Core webinars on December 12 with a broad overview on the power of Property Solutions’ revolutionary property management software built on the industry’s only Platform as a Service (PaaS) system. Over the last few months, we’ve hosted a series of webinars including Entrata’s contributions to student housing management, purchasing and accounting, and resident management. This final session in the series will give you a chance to see the big picture with Entrata, and where we think it’s going in the future.
We invite anyone interested in seeing real change in the technology of our industry to attend. See the system in action, continue
1) You carefully place the necessary pieces.
2) Things change. Pieces are moved… Added… Taken…
For about as long as the block-stacking game of Jenga has held its place on millions of household coffee tables around the U.S., property management companies have had to tolerate jumbled continue
Believe it or not, a lot of the marketing happening within the multifamily industry isn’t completely connected with what’s happening in the leasing office. “We are in an industry where customers self-identify as prospects and spend a considerable amount of time finding us through search,” explained D2 Demand Solutions president Donald Davidoff during the New Age of Online Leasing presentation at the Property Solutions Summit, which also Property Solutions chief customer advocate Josh Albrechtsen.
“The flipside is that those prospects are coming to us at a point where they know as much or more about our product and our continue
Are you renting space on Google’s first page search results, or buying? An interesting question to pose to a roomful of multifamily professionals who may be assumed to show a bias toward all things rental, but the SEO session at Property Solutions’ recent Summit in Park City made the case for both scenarios. Renting space on Google, also known as paid search or pay-per-click, offered some distinct benefits, as did investing in long term organic SEO measures, the essential equivalent of purchasing space on the front page. Led by Veronica Romney, Director of SEO at Property Solutions, three industry panelists offered their perspectives on search engine optimization for property managers.
Significant advantages to pay per click campaigns include creating a more level playing field for individual properties and continue
Most people would view the prospect of launching any type of new company-wide initiative to be nothing short of a headache-inducing, stress-filled dramatic ordeal. But not Jeff Sherman, vice president of Information Technology for Milestone Management and Shawn Mahoney, CIO, GID/Windsor Communities. These gurus of apartment technology adoption sat down with industry consultant Jim Kjolhede, president, Satteron Enterprises during a session titled Staying Ahead of the Technology Curve: Pros & Cons of Being an Early Adopter at the inaugural Property Solutions Summit to explore the finer points of diving into new tech solutions, as well as provide a few clever cautions.
When asked how he stays cognizant of new technology trends, Mahoney recommended listening to “talented and motivated continue
Instagram is quickly gaining traction in the multifamily sphere, and earlier this month Atlanta-based Gables Residential launched an Instagram contest that’s seen exponential participation with a few simple, yet savvy, components. Having recently joined the mobile photo/video sharing platform as @Gables_Res, they decided to jump-start their account by inviting residents to Instagram their best jack-o-lantern creations through an online pumpkin carving contest.
“We wanted to introduce our Instagram account, so we thought we could experiment with it through a Halloween carving contest,” shared Gables’ Marketing and Web Specialist Adam Goldberg. By posting contest details, a sample entry, and a live feed of current entries to their company blog, Gables created a landing page for the contest, which was shared across community Facebook pages. A few communities within Gables 34,000-unit portfolio even hosted special parties in conjunction with the Instagram carving contest. “They bought continue