Property Solutions: Search and Statistics

ProspectPortal™ gives you a number of powerful tools so you can maximize your search engine optimization and effectively analyze web traffic trends to your web site.

Increased Web Traffic through Search Engine Optimization
ProspectPortal™ helps you attract free web traffic (though organic search engine optimization) to your apartment community web site and increase lead generation. Here’s how it works:

1. When you enter a search term into a search engine (such as Google®, Yahoo!®, MSN®, etc.), the search engine looks up matches in its database.
2. Search engines compile these databases by visiting available web sites with an automated program which searches and ranks web sites based on criteria such as quality of content, relevancy, etc. Web sites are then stored in the search engine’s database to recommend for future searches.
3. The search engine returns websites that match the search term in order of relevancy.

Property Solutions® designs your ProspectPortal™ web site to maximize search engine optimization. Property Solutions®’ web design team will consult with you on strategies to further increase search engine relevancy with your web site content. Making your web site more attractive to search engines allows you to become more visible to prospective residents, effectively increasing lead generation.

Paid Lead Generation Options
Generate even more leads by specifying a regular advertising budget for pay-per-click advertising. Contact Property Solutions® for information on integrating proven online advertising products such as Google® Adwords, or Yahoo!® Search Marketing tools.

Web Site Statistic Tracking


ProspectPortal™ provides web site statistic tracking to help you effectively analyze web traffic trends to your apartment community web site.

ProspectPortal™ Web Site Statistic Tracking includes the following:

• Total Web Site Hits
• Total Unique Web Site Visits
• Most Visited Web Site Pages
• Most Used Search Terms
• Top Referral Web Sites
• Traffic Comparison Graphs
• Traffic Maps
• And approximately 50 additional tracking tools