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EMERYVILLE, Calif. -- Applying Internet technology and online marketing tools to the real estate business will be the focus of three one-day "mini-conferences" offered on Wednesday, August 1, 2007, as a prelude to the 11th annual Real Estate Connect SF, an Inman News event that brings together the real estate and technology industries. The mini-conferences include Internet Marketing Boot Camp, Connect Tech and Bloggers Connect. More information is available at http://www.realestateconnect.com/sf07.
"The Internet provides all kinds of new ways for consumers to obtain in-depth information and conduct their real estate business," said Bradley Inman, founder and publisher of Inman News. "Real Estate Connect provides a forum for real estate industry professionals to debate emerging trends at the junction of real estate and technology, while our pre-conferences are geared toward honing in on how to make the most of everything from blogs and social networks to managing Internet leads."
The Internet Marketing Boot Camp conference for REALTORS([R]) and mortgage brokers, occurring from 8:00 am to 12:00 pm, offers a hands-on look at online applications such as blogs, videos, wikis and social networking tools they can use to generate client leads from the Internet. Sessions include:
* New Technologies to Enhance your Website: APIs, Widgets and More
* Network on the Web: Joining Social Networks, Blogging and Wikis
* Video and Your Business: Your Personal Video Profile, Your Houses & Your Company
* New Ways to Think About Internet Leads
* New Ways to Think About Converting Web Leads.
The Connect Tech conference takes place from 9:00 am to 2:45 pm and is targeted to Web and software developers seeking insight into how to leverage the latest tools and applications that are transforming the real estate industry. Sessions cover such topics as:
* Web 2.0 Tools: APIs, Integration & Mashups
* Managing User-Generated Content On Your Platform
* Keynote Address - Data Security
* Mobile Technology: Building New Applications for Your Data
* MLS Developer Intensive
* Content Syndication: You Want To Do It, But Can You?
The Bloggers Connect conference unites real estate bloggers from around the world to network with one another and discuss their vocation from 8:30 am to 3:00 pm. The conference is keynoted by Glenn Kelman, CEO & President of Redfin, and includes such sessions as:
* Finding Your Voice
* Monetizing Your Blog
* Keynote: Sitting in the eye of a media storm: The inside story
* Show Me the Leads
* Blogs and Social Networking: Creating Virtual Communities
* Pump Up the Volume with Widgets, Blidgets and Other Doo-Dads
* Project Blogger Winners Revealed
* 10 Tips from Top Bloggers.
About Real Estate Connect
Real Estate Connect (www.realestateconnect.com/sf07) is the premier real estate, mortgage and technology conference, drawing the industry`s most influential decision makers, opinion leaders and technology experts into an active forum for discussion and debate.
The event is organized and produced by Inman News (www.inman.com), the nation`s leading independent media news service and licensed content provider for the real estate, mortgage and real estate technology sectors. Inman`s clients and partners include 50,000+ web sites and 250+ U.S. newspapers, including The Los Angeles Times, Miami Herald, Washington Post, Denver Post, San Francisco Chronicle, Chicago Tribune, Yahoo!, Microsoft, Google, Comcast Spotlight, The Wall Street Journal Online, CBS MarketWatch, and many more.
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