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DEVON, Pa., Dec. 9 /PRNewswire/ -- Prudential Fox & Roach Realtors, the fifth-largest total home services company in the United States and the largest in the tri-state region, today announced an exclusive partnership with Terradatum, a California-based real estate technology products company, to enhance client service with real-time analysis of real estate sales and trend data.
"With this investment in Terradatum`s technology, we can view real estate industry trends regionally, by city or even zip code," Larry Flick, Chairman and CEO of Prudential Fox & Roach Realtors. "This unique tool will help us take our service to a level unmatched in the region."
Terradatum has developed real estate technology products and services since 1994 and created one of the industry`s first intranet-based Multiple Listing Service (MLS) systems. Peter Krause, vice president product development, was a key figure in the design of the Terradatum product. His background includes 10 years` marketing real estate software and 20 years as a real estate agent, broker and branch manager.
"The real estate market is very fluid and the playing field changes rapidly," said Krause. "The addition of a service that instantly analyzes industry data and produces timely, accurate information speaks strongly of Prudential Fox & Roach`s willingness to incorporate cutting-edge techniques to give their customers the best representation possible. With exclusive rights for this region, it gives Prudential a tremendous competitive advantage."
The Terradatum announcement comes on the heels of Prudential Fox & Roach`s agreement with Yahoo!, which brought the company exclusive local access to the popular real estate web portal http://realestate.yahoo.com/.
About Prudential Fox & Roach Realtors
Prudential Fox & Roach Realtors is an independently owned and operated member of the Prudential Real Estate Affiliates, Inc., with more than 60 offices and 3,300 sales associates in southeastern Pennsylvania, central and southern New Jersey and northern Delaware. As the Tri-State area`s real estate leader, it provides one-stop shopping and affiliated services to its clients including mortgage financing and title, property and casualty insurance through its affiliate, the Trident Group. For more information, visit http://www.prufoxroach.com/.
About Terradatum
Terradatum has been generating real estate technology solutions since 1994. The company created Listing Advantage(TM), a suite of agent and broker applications, and one of the first intranet-based MLS systems -- MLSWeb(TM) (now XMLSWeb(TM) under the aegis of FNIS), and RealtyWeb(TM), a brokerage intranet/extranet system. Currently, Terradatum has introduced yet another new suite of bold and exciting real estate technology products and applications: BrokerMetrics(TM) and AgentMetrics(TM). Visit our web site at http://www.terradatum.com/.
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