While URL’s don’t play a dominant role in Search Engine Optimization, they still have their part. Here are a few things to consider when optimizing your URLs.
Keep URLs short: Long URL strings don’t perform as well in search results, and long, messy URLs are less likely to be copied/pasted, linked to, and shared.
Use search keywords in your URL. The closer targeted keywords are to your domain, the better.
Property Solutions has created thousands of community websites for apartment management companies across the U.S. As our customers implement online solutions for residents, we’ve been able to observe patterns in resident adoption. While some communities see great enrollment and participation rates with their resident portal, reaping the benefits in time savings and increased convenience, others seem to struggle to get residents to use their websites at all.
Bargains aren’t just for Black Friday. In an economy like ours, it’s important to make sure you’re getting a great value for your dollar every day of the year. As you plan your 2010 budget, may we suggest a few items that don’t cost much, but can make your marketing and technology budget go a long way:
Posting ads on Craigslist is a no-brainer for many apartment communities with vacancies to fill. Craigslist is one of the most popular websites in the world. And, since posting is free, you get the opportunity to put your listings in front of a very large audience with very little investment.
We’ve discussed this before, but, like any good advice, it bears repeating. No matter how sleek the design, if the graphical elements you add to your website are boring, your website is boring too. You already know to update property photos periodically. You keep a close eye on content. But what about your property name? Does your logo match the web design you’re using? Have you considered what the font type and logo colors say about your property and your brand?
Since the introduction of Check21 legislation nearly five years ago, going to the bank to deposit rent checks has become increasingly unnecessary. Check scanning devices save time, paperwork (those pesky deposit slips), and gasoline by transmitting digital images of checks and money-orders electronically. By now, most properties have a check scanner hard at work in the accounting office simplifying the deposit of rent funds. Do you?
Property Solutions provides web-based property management software tools for the multifamily industry. The company maintains a reputation for
industry-changing innovations in property management software with cutting edge tools in marketing, leasing, and online payment processing.
Our scalable solutions make Property Solutions the leading provider of landlord software, apartment websites, and systems that allow residents
to pay rent online. Seamless integration with a variety of industry-leading property management systems makes Property Solutions' software tools
even more effective. Implementing property management software from Property Solutions allows property managers to streamline processes and simplify
transactions. Property Solutions' interactive apartment websites are easy to launch and effortless to maintain while our payment processing and online
leasing tools post online transactions directly to your property management software in real time.
