Are you renting space on Google’s first page search results, or buying? An interesting question to pose to a roomful of multifamily professionals who may be assumed to show a bias toward all things rental, but the SEO session at Property Solutions’ recent Summit in Park City made the case for both scenarios. Renting space on Google, also known as paid search or pay-per-click, offered some distinct benefits, as did investing in long term organic SEO measures, the essential equivalent of purchasing space on the front page. Led by Veronica Romney, Director of SEO at Property Solutions, three industry panelists offered their perspectives on search engine optimization for property managers.
Significant advantages to pay per click campaigns include creating a more level playing field for individual properties and continue