Posting ads on Craigslist is a no-brainer for many apartment communities with vacancies to fill. Craigslist is one of the most popular websites in the world. And, since posting is free, you get the opportunity to put your listings in front of a very large audience with very little investment.
Recently, though, Craigslist users have reported that the company is enforcing its Terms of Use more strictly than ever and blacklisting users who repeatedly violate their terms. This helps reduce redundancy and improve quality for those searching the ads, but it also means that communities using Craigslist need to keep informed on posting limits and restrictions in order to ensure continued access to the resource.
Spend some time reviewing FAQs (http://www.craigslist.org/about/help/faq) posted on Craigslist and periodically revisit the Terms of Use (http://www.craigslist.org/about/terms.of.use). This can help you make sure your advertising strategy complies with Craigslist rules. Once you know the rules (limit posts to one per city and category every 48 hours, remove old posts before adding new ones, etc.) you’re ready to go.
Property Solutions can help make sure your posts are informative and eye-catching by pulling content for your ad directly from your community website. Our integration will allow you to create a comprehensive Craigslist ad with a few clicks of the mouse, listing office hours and contact information, amenities, available floor plans, and pricing. Contact your account manager or call support at 877.826.9700 today for more information.