Property Solutions is the leading provider of property management software tools for the multifamily housing industry. We pride ourselves on building advanced tools designed to maximize the experience for prospects and residents. Our apartment websites, mobile applications, online leasing, and resident services will help lower your overall cost-per-lease and increase your property's value.

Take a moment to think about your planned lease conversion process. What does it look like: a funnel or a flight map? The good old conversion funnel has been a standard marketing tool for decades. But today’s consumer behavior doesn’t follow the same old rules. Is your leasing strategy keeping up?

Here’s what’s happening: Renters today are more informed than ever. Research shows that consumers access, on average, 10.4 sources of information before making a purchase decision. That means that your renter is going to visit a number of property websites, ILS’s, social media, and more before ever considering making an appointment to view your property. They’re going to know all about pricing, amenities, and promotions for all of your competitors before they ever dial your number or drive to your office. The successful management company must have a plan to build their marketing impact over all of these impressions.

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Last month Property Solutions announced the launch of the industry's first PaaS system. Property Solutions now provides a complete single-access platform—offering multifamily's only truly seamless online experience.

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Maybe it’s the season: Spring always has us looking to find fresh new opportunities. Might be our solutions: there are so many new tools to tell you about. Or, maybe it’s just in our DNA: we are positively compelled to find better ways to get things done. Whatever the motive, the result is a gorgeous new website at propertysolutions.com.

Take a few minutes to look around. We didn’t just give our site a facelift, we’ve added tons of product information along with links to videos, articles, and other tools that will help you find answers to just about any property management question you’ve got. How can I communicate more effectively with residents? What’s the best way to implement

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Resident screening is a good thing: No one wants someone with multiple evictions, a history of skipping town with rent due, and/or a string of felonies next door. But when screening becomes a roadblock for qualified renters, you've got a problem. ResidentVerify™ was built to remove any roadblocks while still providing all of the information you need to fairly apply your leasing standards to all applicants.

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We're always excited when the Apartment Internet Marketing (AIM) Conference season rolls around, and this year it's getting started early. Join our very own resident SEO savant, Jon Searle, along with the inimitable Steve Lefkovits from Joshua Tree Consulting and the irrepressible Virginia Love from Waterton, as we discuss the intersection between creative marketing and smart SEO. You'll hear it here first, including a live preview of several of ideas that will be presented at this year's AIM Conference.

If you're even a little bit interested in the topic of SEO in a multifamily environment, including insights on mobile app optimization, the role of Google+ and Google Places, and real-life case studies on a global multifamily digital marketing strategy, don't miss this webinar.

Give your property website the royal treatment with Majestic 2. This design theme comes in both light and dark versions, so you can drop in the perfect background image without reducing readability. Pick your own font for section headers and navigation, and choose a custom color for a personalized look and feel. This template includes three slots for interchangeable widgets.

Are you an early adopter? A big fan of the next big thing? Or just always looking for better ways to engage with residents? Property Solutions is pleased to announce that ResidentPortal 2.0 is available now in beta. In addition to updating the entire ResidentPortal interface, we've added a number of exciting new functions that are designed to help residents engage with you and each other more easily, facilitating communication and interaction within the ResidentPortal itself. Some of the new features include:

• Simplified online payments: Our most-used resident transaction is easier than ever, with all the information contained on a single page.

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Tired of hearing about Gen Y renters yet? It seems like the discussion has been going on for years. How is this generation different? What do they look for in a community? When are they ever going to move out of their parents' basements? More and more it looks like the answer to that last question is "right about now". Which makes the first two questions a little more relevant to your efforts to appeal to this growing segment of the rental market. As an estimated 80 million potential Gen Y renters start looking for their own place to live, here's how to get their attention:

Do your marketing online: Do you know where millennials are NOT looking for an apartment? In newspaper classifieds, grocery-store rental magazines, and neighborhood drive-by's.

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Do you use ratings and reviews to market your property? To improve customer service? Or not at all? Property Solutions is conducting a study on performance and executive involvement in Reputation Management through ratings and reviews. One participant will win a $50 Amazon gift card, to be awarded by random drawing at the conclusion of this survey on March 15, 2013.

It's no secret that Property Solutions loves video marketing. We think it's one of the best ways to capture attention and create engagement with an audience. And with a camera on every phone and video editing apps widely available, it's no surprise that video is fast becoming one of the most effective tools in the apartment marketing toolbox. So, are you using video? If not, here are some tips to help you get started.

1. Get residents involved: Sponsor a video contest or community "film festival" and provide residents opportunities to create mini-movies about living at your property. Establish a few simple rules (e.g., video must be 60-90 seconds, include property name in the dialogue, and feature a specific prop) then step back and let the creativity happen. You can hold a community event to screen the entries and announce the winners. Don't forget to post the cream of the crop on your Youtube channel and Facebook page.

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