Is your online marketing working? How do you know which listings, ads, or promotions are most effective? The marketing power of the internet is expanding, and property managers are rushing to take advantage of powerful online tools to increase residency at their properties and reduce marketing costs. But, like traditional marketing, not every technique is equally effective. So how can you know which of your efforts are worth the investment in time and resources and which are not?
We’d like to suggest a little tool called Google Analytics. This program is free to use and can be very powerful. But it can also be somewhat overwhelming. How do you know which numbers matter and which ones don’t? How can your website metrics inform future marketing choices?
Property Solutions is offering a free webinar on May 24 with guest Mike Whaling to answer some of these questions and teach you how to make the most of Google Analytics and other measuring tools. We’ll help you:
- Understand how prospects are finding you online
- Learn how visitors use your site and how you can make it easier for them to reach the information they want
- Determine which advertising and marketing channels and campaigns are working (and which ones aren’t)
- Learn why you should regularly test ways to improve your website’s performance
May 19, 11
sign us up please!!!!!!
May 20, 11
I’m looking forward to it! We’ll cover a lot more than just Google Analytics, too. If anyone has any specific questions or topics they’d like us to cover, just leave them here in the comments.
May 25, 11
Thanks for sharnig. Always good to find a real expert.
May 26, 11
So how do I view the video and see the slides? I registered but screwed up the time and missed the webinar. I don’t see where to access the slides/video. tx Lyn
May 27, 11
It’s up! Just go to the newest post!