Thanks for all who attended the webinar and participated. Also, a big thanks to Mike Whaling for co-presenting! If you missed it, you can view the video and slides below.
View slides here.
Thanks for all who attended the webinar and participated. Also, a big thanks to Mike Whaling for co-presenting! If you missed it, you can view the video and slides below.
View slides here.
Thanks to everyone who filled out the Online Applications Survey in our March Newsletter. The results are in! Not surprisingly, people love online applications for the time savings and convenience they provide. However, there is a clear need for more education and other tools that will make it easier for property-level staff and prospective residents to realize the advantages from these applications. Click through for the full report.
Want to ratchet up the “wow” factor for residents and prospects visiting your property? We can help. Looking to manage deliveries to your property with ease and accuracy? We’ve got you covered. Property Solutions has developed two new tools that work seamlessly with your management software and resident portal to simplify your life and make you look pretty good at the same time. Here’s the scoop:
Parcel Alert:
Now you can quickly scan incoming packages and automatically notify residents when they arrive.
Is your online marketing working? How do you know which listings, ads, or promotions are most effective? The marketing power of the internet is expanding, and property managers are rushing to take advantage of powerful online tools to increase residency at their properties and reduce marketing costs. But, like traditional marketing, not every technique is equally effective. So how can you know which of your efforts are worth the investment in time and resources and which are not?
We’d like to suggest a little tool called Google Analytics. This program is free to use and can be very powerful.
Property Solutions recently targeted a number of our clients for an intensive study on the processes surrounding lease signing and renewals. The responses indicate that, while the multifamily industry is embracing technology more and more in their marketing and resident retention efforts, many use the same labor and paper-intensive practices for lease execution and renewals that they were using decades ago. Here’s what we found:
The survey was conducted from April 15th to April 27th, 2011. The 44 participants represent 36 different management companies, and the average property size of the group surveyed was 329 units, with a median of 255 units.
Lease Creation, Storage, and Signature Logistics
Most management companies still use paper forms for leases.
The emerald is one of the most beautiful and rare gemstones in the world. Lucky for you, our Emerald template is much more accessible than and nearly as beautiful as the real thing. Precision design makes each facet of the homepage sparkle. Fully customizable color schemes help you make it your own. The Emerald is suitable for multi-property portfolios and provides easy navigation to a variety of apartment search options as well as access to resident interfaces. Optional social media links are also available. Contact your Account Manager if you’d like to use the Emerald template for your corporate or community website. Switching is easy, and it’s free for ProspectPortal users.
Whether it’s the first class cabin, the VIP lounge, or the Yacht Club, everyone loves the feeling of being part of an exclusive group. It can symbolize an achievement or special status, and provides a feeling of high importance and distinction. These clubs appeal to us because of the aforementioned exclusivity or because of some benefit (real or perceived) that is associated with membership.
Have you ever considered creating a VIP club for residents? Gather together a group of residents who have lived in your community the longest or have been most involved in community activities. Invite them to exclusive activities and take the opportunity to really listen to what they’re saying. The advantage of gathering a group of residents in one place is they’ve already got something in common: they live at your property! Along with membership, you may offer special perks depending on what you’re comfortable with: reduced rent, gift cards, free access to amenities you may usually charge for, invitation to dinner parties, etc. Be as creative as you want.