“The most fundamental goal of online marketing,” guest speaker Mike Whaling said, during last week’s Property Solutions webinar, “is that you need to make it easy for your customers to do what you want them to do.” Whether it’s refining your site layout so visitors can more easily find your calls to action or enhancing search results so your website comes up first, you need to simplify your customer’s user experience.
Mike Whaling, a web marketing consultant, presented these ideas in the webinar “More Efficient Marketing with Web Analytics”, part of our monthly free webinar series. The presentation was attended by over a hundred industry professionals. The webinar gave a broad overview of website marketing, explaining how you can dig for data, track your goals, measure successes and ultimately make your business more profitable.
Chris Brasher, marketing manager at Property Solutions, added his thoughts about the essential need for web marketers to make business decisions based on hard numbers. “It’s very useful to drill down to make sure that you’re getting the best information,” he said. “Use the data to inform your marketing.”
Just in case you missed it, the full webinar is available through our blog. You can register for upcoming webinars through the Upcoming Events section of this newsletter.
