We’re going to tell it to you straight: Property managers ignore social media at their own peril. Sites like Facebook are playing a greater role in American life, and if your renters are there you should be too. While many properties have already dutifully created the community Facebook page and are incorporating social media into their interactions with residents, marketing hasn’t been so easy. That’s about to change.

Our clients have told us that getting real-time, valuable information out through Facebook is problematic because people who “like” their page don’t like status updates with overt marketing messages. So you include links to your property website to direct potential renters to the information they want, but each additional click means more potential lost leads. Our developers recognized the challenge and are ready to introduce a new ProspectPortal integration that allows property managers to display up-to-date property information right on their Facebook page.

What does it include? Everything from unit availability, to floor plan information, to current pricing and photos are now available in your Facebook page. No need to click away to a different website. Visitors to your Facebook page can also submit guest cards directly from the page and request to reserve an available unit. Like all of Property Solutions’ integrations, our Facebook integration is seamless and automatic, saving you time and freeing up marketing and leasing staff for other tasks.

We anticipate that adding this functionality to your property’s Facebook page will add a valuable communications and conversion tool to your lead-management toolbox. Visitors to your Facebook page will have a reason to stick around longer, making them more likely to engage with your community. For more information about Property Solutions’ integration with Facebook contact your Account Manager or email us at Sales@PropertySolutions.com. Or, come see us in Vegas at the NAA show (Booth 1577).