A few weeks ago the lights went on at Vacancy.com, a new apartment search website that exists for two simple reasons: to make online marketing and leasing easier than ever for property managers, and to make the finding the right apartment easier than ever for renters. With the help of our clients and many of the attendees at the AIM conference in April, we have rolled all of our best internet marketing ideas into the Vacancy.com solution and we are ready to share the results with you:

Vacancy.com was designed to be more than just another apartment search website. We have built in Search Engine Marketing (SEM) tools that can help property managers create and control SEM strategies down to the property level in a simple and effective way. Whether you’re an SEM jedi, or new to the world of search engine marketing, Vacancy.com can help. SEM co-op options let managers take advantage of shared keyword searches that might otherwise be out of reach, and dedicated keywords drive traffic directly to your property website. The co-op model reduces prices and increase productivity of your marketing solutions. Managers are able to easily manipulate their marketing budget on the fly, allocating SEM dollars where they are most needed in real time.

Not quite ready for SEM? You can still take advantage of free property listings at Vacancy.com. You can manually enter your listings, or we can automatically update pricing, floor plans, amenities, and property information from your property management software with Property Solutions’ seamless integration. You control of all specials, promotions, and incentives offered via your listing and can edit and update any part of your listing through our easy-to-use Manager Portal.

Intrigued? We thought you might be. Vacancy.com will be exhibiting at the NAA Education Conference and Exposition in New Orleans this month. Consider yourself personally invited to visit booth number 1846. If you are unable to attend, be sure visit at Vacancy.com. It is time to maximize your SEM. Let us show you how.