Mobile browsing has been a hot topic for 2010, and looks to get even hotter in 2011. As the choices for mobile browsing increase and smart phones and tablet computers become the norm, renters are increasingly using mobile devices to access information about you. Among Property Solutions websites, mobile browsing has more than doubled in the last year; going from approximately three percent of hits from mobile devices in April to over seven percent today. We’re continuing the mobile conversation on December 14th in a free webinar. We’ll be talking about mobile website design limitations, development trends, and best practices. You can register here.

As you implement your mobile solution, you should consider some of the following questions:

Which are the fastest-growing mobile platforms? Smart phones or tablet computers. iPhone or Android?

What should you look for in a mobile interface? Menu navigation, content scaling, interaction, and user experience are all changing. How can you optimize your mobile site?

Who will use your mobile portal? Will residents access your website via mobile devices more than prospects? How often will prospects use your mobile interface?

What markets are seeing the most growth in mobile browsing? Are renters in your area early adopters of mobile technologies?

Mobile apps vs. mobile-friendly websites? Do you need to build an app, or should you simply provide a mobile-friendly interface?

Mobile analytics? How do bounce rates for mobile portals differ from traditional websites? Do mobile sites see more new or unique visitors?

As more and more renters go mobile, property managers must not fall behind. Join the conversation and tell us what you think about mobile browsing on our blog or during the upcoming free webinar. We’ll be discussing many of the questions listed above and sharing case study information from some of our clients who have already successfully implemented mobile strategies. We’d love to hear from you.